I got this working on my Tontec 3.5 Inch Touch Screen. What you will need to do is setup Framebuffer Mirroring using the rpi-fbcp program on github.
After you have setup your screen, and it is displaying, you will need to execute these linux commands to compile and install the Framebuffer Mirroring program:
sudo apt-get install cmake
git clone https://github.com/tasanakorn/rpi-fbcp
cd rpi-fbcp/
mkdir build
cd build/
cmake ..
make
sudo install fbcp /usr/local/bin/fbcp
#now make sure you are cd'ed into the build folder, now run the program:
fbcp &
#now you can run emulation station:
emulationstation
This program basically copies screen frames over from fb0 (hdmi) to fb1 (lcd screen).
Resource:
https://github.com/tasanakorn/rpi-fbcp
https://github.com/notro/fbtft/wiki/Framebuffer-use